Home » Services » Coaching


There was a time when coaching was a last-ditch attempt to “fix” problematic leaders. However, in times of increasing complexity and ever-faster change, people from all walks of life are turning to coaches to help them navigate their personal development journeys and achieve their goals. And it’s no longer just businesses – individuals are discovering the power of coaching to turbo-charge their success.

I offer short-term and ongoing coaching services to support your growth and development, personally and professionally. I work with a strengths-based, Appreciative Inquiry-informed approach – that means we focus on what you’re great at and love doing, so you can do more of that, while using your strengths to neutralise your weaknesses.

I developed The Strengths Deck as a tool to support my clients to apply the strengths-based approach to their life and work. Click below to visit The Strengths Deck website, or find out more about my coaching programmes that help you discover your superpowers and experience greater energy, engagement and achievement.

I also offer 1:1 and group coaching for Strengths Profile, an online assessment and comprehensive reporting system. Find out more on the Strengths Profile page.

Why work with a coach?

Coaching is a confidential, 1:1 relationship where the client can discuss what is important to them. Clients can:

  • reflect on their thoughts, feelings and experiences,
  • develop clarity and insight,
  • practice skills for application in the “real world”,
  • create strategies and action plans to address their challenges,
  • appreciate their strengths,
  • become more effective, and
  • achieve their goals

Who can benefit from working with a coach?


Are you keen to tackle a challenging personal situation? Or perhaps you want to create a better future, but you’re not sure how to get started? A coach can help you:

  • identify barriers and roadblocks to your dreams, and find ways to overcome them
  • recognise ineffective patterns of behaviour and thinking, and develop new approachs
  • practice new skills in a safe, non-judgemental and supportive environment
  • clarify your values, abilities and passions and make a plan to maximise them in your life


Do you want to develop your people management skills? Maybe you need a sounding board while you work through a transition, career change, or create a strategy for your goals? A coach can help you:

  • gain insight into your strengths as a manager, and how you can use these to enhance your effectiveness
  • pinpoint areas of weakness and put together a team to support your performance
  • diagnose the factors that are holding you and your team back from peak performance
  • detect the hidden strengths amongst your team and create an action plan that will draw these out


Is your team stuck in ineffective habits, not moving forward? Or would they benefit from improved communication and collaboration? A coach can help your team:

  • uncover unhelpful beliefs, and understand how these create behaviour and actions
  • define your shared values and goals, and use these to drive decisions and performance in the desired direction
  • understand the stages that all teams move through as they mature, and how to get the most benefit out of each stage
  • develop tools and strategies to support effective teamwork and performance


What does a coach do?

  • Provides a confidential, 1:1 space, focused on the individual.
  • Acts as a sounding-board by taking a non-judgemental approach as you explore your thoughts, feelings and experiences.
  • Works with you to discover and unleash your inner genius.
  • Makes observations and asks questions to help you identify patterns that hinder or help you achieve your goals.
  • Supports you to translate insights into concrete actions.
  • Provides accountability.
  • Helps you recognise and celebrate progress and success.
  • Offers a balance of challenge and support as you navigate your development journey.
  • Seeks out ongoing training and professional development, extending their knowledge in order to support their clients more effectively.

A graphic showing the qualities of a great coach. They are: good chemistry, practical experience, curiosity, willing to sit with discomfort, trustworthy, transparent and open, a learning orientation.

What won’t a coach do?

  • Give detailed advice or tell you what to do.
  • Listen to endless complaints without challenging you to take action.
  • Affirm your victimhood or blamelessness.
  • Do the work for you.
  • Provide a quick-fix feel-good solution to deeply embedded issues.
  • Address employment relationship (HR) problems.

How does the coaching process work?

Note: all coaching sessions are held via Zoom unless otherwise agreed.

Discovery call

We start with a free, no-obligation video or phone call to talk about your goals, your current situation, your concerns, and what you’d like to get out of working together. I’ll ask lots of questions to learn more about you, and I encourage you to ask me questions too!

At the end of the session, I’ll invite you to take some time to reflect on whether you believe we’re a good fit for working together. I don’t expect an answer within the session – I’ll follow up with you a few days later. I’ll also be reflecting on whether my skills are the right fit for you.

This is always a “no-obligation” session – you’re not signing up to any programme or committing to any future coaching.

First session

Once we agree to work together, we’ll set up our first coaching session. This session takes about an hour and a half, because we’ve got a lot to cover! Before our session, I’ll send you a copy of my Coaching Standards. This is a set of guidelines to help you get the most out of our sessions.

We’ll discuss how we’ll work together. This includes outlining and agreeing our expectations of ourselves and each other, and whether coaching will be delivered on an as-needed or programme basis. We will also talk about your goals, your context, and identify some practical actions that you can start taking right away.

If you select the programme option, then after our meeting, I’ll provide you with a recommended plan, including the timing and frequency of sessions. This will be based on your context and goals, as discussed in our first session.

Subsequent sessions

Ongoing coaching sessions take around an hour. This gives us time to dig into what is going on for you and to work on your goals and action plans.

We’ll start with a check-in and review the previous actions you’ve committed to taking. Part of my role as a coach is to hold you accountable to your commitments. This helps ensure that you are getting the best value out of our sessions and making solid progress toward your goals.

Then, we’ll talk about what you’re currently working on, what’s working well, what needs changing, and how you can use your strengths to serve your goals. You’ll identify action points and takeaways that you can implement immediately, and we’ll finish up with an overview of the session and agreeing on the timing of our next session.

If you're ready to find out how you can benefit from working with me as your coach, book your discovery call today. It's easy to do - just pop over to my Bookings page to get underway.

How many sessions will I need?

There is no hard-and-fast rule for coaching – it depends on your goals, your context, and what you can commit to. I’m realistic – it’s better that we work within what’s do-able for you than set ridiculous expectations that drain your time and energy instead of unleashing them.

Do I have to sign up to a plan?

I offer coaching on a casual or programme basis.

  • Casual means that you get in touch when you need some support – it could be every few weeks, every month or two, or a couple of times a year.
  • Programme means that we work together for an agreed number of sessions, based on your goals.

Your programme could range from a couple of sessions focused on a specific situation, to a longer programme that facilitates a step-change in your work and life. Rest assured that I only offer programmes to those who will benefit from the structure of an ongoing coaching relationship.

Who will be coaching me?

You’ll be getting coached by me, Daria Williamson. I am an experienced coach, having coached team members, colleagues, and clients for nearly two decades. In addition, I am:

  • trained in DDI Interaction Management and Targeted Selection skills,
  • an accredited Strengths Profile Practitioner
  • an ‘Elephant Rider’ with the Emotional Culture Deck
Photo of Daria Williamson sitting on a couch with another woman. Daria is holding a pen and notebook, and is smiling at the other woman, who is holding a coffee cup and laughing

I have many years of experience as a leader and manager across a variety of industries, team, and organisational structures.

I’m known for my positive and engaging approach, inspiring individuals and teams to embrace change, seize their opportunities and unleash their potential. I love helping my clients develop their personal insight and awareness. And together, we create no-nonsense action plans to transform their lives and work.

I’m passionate about building leadership and interpersonal capabilties, and I know that coaching is a fantastic tool for accelerating your development and reaching your goals.

How would you describe your coaching approach?

I use the metaphor of a potentiator to describe my approach. A potentiator is something added to the ingredients in a chemical reaction to make the reaction more powerful and potent.

Translating that into coaching, the key ingredients of a desire and energy for change and growth come from you; I act as a potentiator by providing support, encouragement, accountability and resources to facilitate your development journey.

The strengths I bring to our coaching relationship include curiosity, empathy, strategic awareness, humour and optimism. I use these strengths to be your improvement-focused change-agent and cheerleader, helping you to activate your personal super-powers and achieve your goals.

What my clients say

What are your obstacles telling you?

Reading Time: < 1 minute You’ve heard all of the cliches about how “obstacles are the way”. Or that they are “the frightening things we see when we take our eyes off the goal”. Nice platitudes, but not all that

Read More »
Text-based image. There are three coloured geometric shapes around the outside. In the centre in bold text is the quotation "We can do hard things" and underneath is the quote source, Glennon Doyle. At the bottom centre of the image is the Daria Williamson logo, with the words 'Coach ~ Facilitator ~ Trainer' and the URL dariawilliamson.com

My mantra when life gets hard

Reading Time: 2 minutes The old saying “When life gives you lemons, make lemonade” gets trotted out all too often when someone is going through a hard time. I don’t think it’s particularly useful. It’s trite and can come

Read More »

Navigating your life path

Reading Time: < 1 minute Are you focusing on the doors that closed for you in the past or all the possible doors in front of you? This image is from an excellent New York Times article ‘How Covid Stole

Read More »
Scroll to Top