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Graphic. Centre circle 'How to have great ideas'. Smaller circle 'Use a theme or vision'

Great ideas: Strategy 6 – use a theme or vision

An often-overlooked strategy for generating great ideas is to use a theme or vision to drive our thinking. You can use this approach in conjunction with the strategies we’ve already covered: having lots of ideas, reading, watching and listening broadly, carving out blank space, involving others and knowing nothing, being curious. How does a theme

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Graphic. Centre circle 'How to have great ideas'. Smaller circle 'Know nothing, be curious'

Great Ideas: Strategy 5 – know nothing, be curious

This strategy sounds counter-intuitive, but the “know nothing, be curious” approach puts us on the pathway to developing fresh perspectives and gaining insights. And from that, we can generate great ideas. You can layer this strategy on top of the first four: having lots of ideas, reading, watching and listening broadly, carving out blank space,

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